How to create an effective content plan for your social media accounts
Create a social media content plan to increase user engagement, grow your following, and earn sales for your business.
How To Create A Social Media Content Plan
Createa social media content plan to increase user engagement, grow your following, and earn sales for your business.
Havinga social media content plan will help you develop strategic content, post consistently ,and generate tangible results for your efforts.
Creatinga social media calendar can be relatively simple. It all depends on the complexity of what you want to publish, how often, and how many accounts you have.
Below,we explain a few easy steps to creating a social content plan from scratch.
1. Take Stock Of Your Social Media Accounts
The first step is to take stock of all of your existing social media accounts and corresponding login credentials. This is necessary because you will need to confirm that you have management access to all of your accounts before you begin scheduling your content.
2. Use A Content Plan Template Or Tool
Organizing your social content calendar is made easier when you have a system or tool at your disposal. This could be as simple as a spreadsheet or as robust as a software application, like Hootsuite.
3. Create A Content Matrix
Whether you decide to use a spread sheet or software, the next step is to create your social media content matrix. This is your plan for what content you plan to post, and where and when you plan to post it.
Deciding what content to post is the most important part of your socialmedia plan. The success of your social strategy depends on you coming up with engaging content ideas.
4. Organize And Schedule Your Content
Once you have a good mix of content topics and ideas, it’s time to pencil these into your content calendar.
If you are using a spreadsheet, be sure to include the basic details:
Platform (e.g. Facebook).
Profile (e.g. Facebook.com/happyseoagency).
Publish date.
Governance (i.e. team member posting the content).
Time (and time zone).
Copy (e.g. Instagram caption and hashtags).
Visuals (e.g., photo, video, meme, infographic, gif, etc.).
Link to creative assets.
5. Track Your Social Media Analytics
The effectiveness of your social media strategy will be influenced by your performance data.
You will want to track what content is resonating most, which posts get the most engagement, and what content is driving conversions for your business.
Social media gives you the freedom to publish all kinds of interesting, informational, thought-provoking, funny, and engaging content. It gives your brand multiple points of interaction with your audience in real-time.The success of your social strategy is supported by having a well-executed plan. Planning and scheduling your content in advance will make your content more effective and help you diversify your content.
