5 social media apps you should be paying attention to

Content marketing is a majorly effective way of raising brand awareness, affinity, and sales. In fact, it's so effective that you've likely engaged with a piece of content marketing without...

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5 Content Marketing Tips to Reach New Audiences and Drive Conversions

TikTok:

TikTok quickly became a huge social media platform leaving its days ofGen Z dance challenges way behind. Currently, TikTok possesses over 1 billion users. However, the majority of global marketers do not pay attention to that, and they do not devote their marketing budget for advertising on TikTok. Let's put it shortly, we think it is a mistake.

Facebook:

Facebook is The king of social media and the one with the largest amount of users across the globe. Facebook has around 2 billion active users permonth, making it the ultimate social media platform. In more recent times with the addition of Facebook Pages and also Facebook Ad Campaigns, the platform has become a marketing hub for businesses now with the ability to manage multiple campaigns and marketing to create brand awareness.

Instagram:

After being purchased by Facebook, it is safe to say that Instagram is going to be just as big as Facebook if not bigger in years to come. Instagram provides a new dynamic to social media by allowing users to share pictures specific to them or their brand. A lot of influencers have grown out of Instagram, and it is used by some of the worlds largest brands.

Twitter:

Following on from Facebook, Twitter was one of the most commonly used platforms around 5-10 years ago. Being the only platform to adopt a character limit for posts, 336 million people still use the platform on a monthly basis. And not to mention, one of the first platforms to adopt the hashtag(#)

Youtube

The platform which we believe is going to grow the most in 2020. Youtube is taking the internet by storm, and with 1.8 billion users per month, more and more people are using this platform. With its new ways for people to document their lives, and also with the introduction of adverts, this is a great way to target and generate a new audience.

active on social media is a demanding task, but it is a necessary process for the future of your brand, whether it is personal or business. As the main rule in social media..

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