ASO: How to rank your app in the mobile app stores
Ranking higher is everyone’s dream, especially when you are in the cutthroat competition of mobile app Development.
SO: How to rank your app in the mobile app stores?
Ranking higher is everyone’s dream, especially when you are in the cutthroat competition of mobile app Development.
Tobe honest, it isn’t really easy to get there, there are a lot of elements which could get you there, many mobile app development companies use these elementsfor App store optimization and actually improvise them to do better than thecompetition.
how to do an app store Optimization?
Basically, ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. Higher your app ranks in an app store’s search results, more isthe visibility of the app to your potential customers, as simple as that.
here are some tips for improving your ASO.
are two key factors
Oneis the Title
We’ve already discussed that a keyword in your title will always give you more chances of ranking higher, so you need to keep that in mind while naming yourapp.
And the other is Keywords
Yes, from the title to the description to the content in your app, keywords as very important in ASO, it could be either Google Play store optimization or iOS app optimization, keywords always play an important role, as mentioned earlier keep updating them it’s not a onetime thing.
Secondary factors for ASO are
Total no of downloads
Now that our gut feelings been proven with data, what can you do to get moredownloads for your app Improving your ASO is a great place to start..
Rating sand reviews
We have already spoken about strategies to improve app ratings and reviews earlier; I’m not going to stretch much about it again.
App Store Data Platforms
There is a lot to ASO than just keyword optimization, ASO companies are trying tomake sense of the mass of data that comes out with iTunes and Google Play.
From reports on the top new apps and how they got to the top to tracking user reviews by app version, the tools offered are extremely useful.
Some of the platforms also have a free level to their pricing plan so you can try before you buy.
What are all the ASO tools available for us currently?
some of the best tools used by the top ASO companies, in giving the best results. Mind you the list is not in the ranking order, rather it’s just a random list of the best ASO tools.
• App Annie
• SensorTower
• SearchMan
• MobileAction
• AppTweak
how do you optimize Google Play Store listings for ASO?
A perfect way to Optimize Google play is? Yes, it’s the Keywords again. Since you’re already aware of it let’s just skip this part. But improving conversionrate to install your app and drive organic downloads also play an equally important part in optimizing Google Play Store.
the anatomy of the perfect Google Play Store optimization listings:
URL/Package
A URL is a first and foremost thing you need to think about because onceset, you cannot modify it later. In Google Play Store, same as in the Googleweb search, keywords included in the domain/URL act as a strong ranking factorfor app search.
Title of Your App
The title of your app in Google Play Store is another important ASO on meta data factor to keep in mind. It affects, above all, the search results, but as well the conversion rate to install.
Short Description and Description
Let’s start with the short one, it should be eye-catching of course and the secret is it has a strong effect on the ASO in keywords ranking and conversion rate.
Description:
The description part is definitely most important because it is a non-metadata factor that is responsible for search and conversion. In this field, you have to include all the keywords of your app, combined with a powerful Call-to-Action.
