Content marketing is a majorly effective way of raising brand awareness, affinity, and sales.

Infact, it's so effective that you've likely engaged with a piece of content marketing without even realizing it. But what’s the secret to exceptional content marketing?

5 social media apps you should be paying attention to

Content marketing is a top-of-funnel tactic that’s typically used to reach new audiences, raise awareness, and generate leads. It's an especially effective tactic because it taps into what an audience is already searching for and consuming.

It's important to always have a growth marketing plan

5 Content Marketing Tips to Reach New Audiences and Drive Conversions

Tip #1: Put Your Audience First

The first, and arguably most important rule of content marketing is toput your audience first. Many brands fail at content marketing by focusing on what they want to sell, rather than what their target audience wants to consume.

Tip #2: Optimize for Discoverability (SEO)

To use a fishing analogy, content marketing is like throwing bait in to the ocean and seeing what bites, rather than waiting for a fish to swim to you. With this in mind, the success of your content marketing efforts hinge on how well you can optimize your content for discoverability.

Tip #3: Find the Problem to Your Solution

The best content marketers know that problems = opportunities. As a marketer, the more you can position your product orservice as a solution to a legitimate problem, the more your audience will search for your content and take note when they find it. Once you’ve identified the problem you’re solving, investigate what keywords people are searching to meet that need.

Tip #4: Fish Where the Fish Are

This content marketing tip is all about focusing your efforts and making sure you’re targeting the right audience on the right platforms. There are so many places to share content online, including (but not limitedto) Twitter, Instagram, Twitch, YouTube, TikTok, Facebook, Email, Snapchat, Pinterest, and LinkedIn. Each platform has its own strengths and weaknesses, and to make matters even more complex, audience demographics can vary significantly.

Knowing the right platform for you will ultimately depend on your marketing goals and target audience, paired with some trial and error. Which brings us nicely to our final content marketing tip...

Tip #5: Drive Your Content Marketing Strategy With Analytics

Content marketing will always require some intuition if you want to stayfresh, but using analytics to track and measure your results is an equally important part of the puzzle. Analytics will give you a true picture of how your content marketing efforts are working for your brand, so you can continually iterate and improve

‍

‍